Participants:

• Julita Vassileva (supervisor)
• Rita Orji (Ph.D. Student)
• Ifeoma Adaji (Ph.D. Student)
• Kiemute Oyibo (Ph.D. Student)
• Humu Haida (MSc. Student)

It is an interdisciplinary area between social psychology and computer science and that we focus on personalizing persuasive strategies and interventions to enhance their influence on user behaviour.

Publications

• Ifeoma Adaji, Julita Vassileva (2017) Perceived Effectiveness, Credibility and Continuance Intention in E-commerce: A Study of Amazon. International Conference on Persuasive Technology.
• Ifeoma Adaji, Julita Vassileva (2017) Tailoring Persuasive Strategies in E-Commerce. Int. Work. Pers. Persuas. Technol.
• Humu-Haida Selassie, Kiemute Oyibo, Julita Vassileva (2017) Responsiveness to Persuasive Strategies at the Workplace: A Case Study. International Conference on E-Technologies.
• Kiemute Oyibo, Julita Vassileva (2017) Investigation of Social Predictors of Competitive Behavior in Persuasive Technology. International Conference on Persuasive Technology.
• Kiemute Oyibo, Julita Vassileva, Rita Orji (2017) Effects of Personality on Cialdini’s Persuasive Strategies. Adjunct Proceedings of the 12th International Conference on Persuasive Technology.
• Kiemute Oyibo, Rita Orji, Julita Vassileva (2017) Investigation of the Influence of Personality Traits on Cialdini’s Persuasive Strategies. Int. Work. Pers. Persuas. Technol.
• Kiemute Oyibo, Rita Orji, Julita Vassileva (2017) Investigation of the Persuasiveness of Social Influence in Persuasive Technology and the Effect of Age and Gender. Int. Work. Pers. Persuas. Technol.
• Kiemute Oyibo, Yusuf Sahabi Ali, Julita Vassileva (2016) Gender Difference in the Credibility Perception of Mobile Websites: A Mixed Method Approach. Proceedings of the 2016 Conference on User Modeling Adaptation and Personalization.
• Kiemute Oyibo, Yusuf Sahabi Ali, Julita Vassileva (2016) An Empirical Analysis of the Perception of Mobile Website Interfaces and the Influence of Culture.PPT@ PERSUASIVE
• Ifeoma Adaji, Julita Vassileva (2016) Evaluating Personalization and Persuasion in E-Commerce. PPT@ PERSUASIVE.
• Ifeoma Adaji, Julita Vassileva (2016) Persuasive Patterns in Q&A Social Networks. International Conference on Persuasive Technology
• Ifeoma Adaji, Julita Vassileva (2015) Evaluating Persuasive Systems Using the PSD Framework.
• Rita Orji, Regan L. Mandryk, and Julita Vassileva. (2015) Gender, age, and responsiveness to cialdini's persuasion strategies. International Conference on Persuasive Technology.
• Orji, R., Vassileva, J. & Mandryk, R.L. (2014) Modeling the efficacy of persuasive strategies for different gamer types in serious games for health. User Modeling and User-Adapted Interaction.
• Rita Orji, Regan L. Mandryk, Julita Vassileva(2014) Selecting Effective Strategies for Tailoring Persuasive Health Games to Gamer Types. Persuasive Technology.
• Rita Orji, Regan L Mandryk, Julita Vassileva (2014) Gender and persuasive technology: Examining the persuasiveness of persuasive strategies by gender groups.
• Rita Orji, Julita Vassileva, Regan L Mandryk (2013) LunchTime: a slow-casual game for long-term dietary behavior change. Personal and Ubiquitous Computing
• Rita Orji, Regan L Mandryk, Julita Vassileva, Kathrin M Gerling (2013) Tailoring persuasive health games to gamer type. Proceedings of the SIGCHI Conference on Human Factors in Computing Systems.
• Rita Orji, Julita Vassileva, Regan L Mandryk (2013) Modeling gender differences in healthy eating determinants for persuasive intervention design. International Conference on Persuasive Technology.
• Rita Orji, Julita Vassileva, Regan Mandryk (2012) Towards an effective health interventions design: an extension of the health belief model. Online journal of public health informatics.
• Rita Orji, Julita Vassileva, Regan L Mandryk (2012) Providing for Impression Management in Persuasive. The 7th International Conference on Persuasive Technology
• Rita Orji, Regan L Mandryk, Julita Vassileva (2012) Towards a data-driven approach to intervention design: a predictive path model of healthy eating determinants. International Conference on Persuasive Technology.