Opinions on using WAP-enabled cellular phones as web browser are different. While promoters of WAP technology emphasize the usefulness and convenience of a cellular phone for mobile data access, poor usability of the current WAP services has incurred compliant from real users. Aside from the intrinsic limitations of cellular phones as a data retrieval and information visualization appliance, content provided by current WAP sites are not always attractive to WAP phone users. This paper reports the experience and problems of WAP-enabling a successful web site that publishes tourism events in a Canadian province, and attempts to identify the major factors that may affect the success of WAP services. Based on the analysis of hit rate to the WAP service, it is concluded that typical web content, which may be popular when provided with desktop browsers, may not necessarily be usable or attractive to mobile users.